The Challenge
Starbucks wanted to connect with a new audience and expand its community beyond coffee lovers — bringing together people who share the same energy, rhythm, and passion for movement. The goal was to create a meaningful brand experience that felt authentic and engaging.
What We Did
We created Starbucks Wellbrew Running Club, a running platform designed to connect runners under the spirit of Starbucks. From concept and branding to every visual and experiential touchpoint, we built a new way for people to live the brand — with designed routes, curated events, and a community that meets to run, connect, and share.
A project that turns coffee into a meeting point for inspiration and movement.
